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Cash is King Virtual Workshop

AWC has teamed up with the E5 Institute and the City of Saint Paul to bring you the Cash is King virtual workshop.

WORKSHOP OVERVIEW: Understanding how to rule your cash flow is crucial for business success. This workshop is designed for small business owners like you to learn how to master your cash flow in every stage of your business growth. In this workshop you will learn the basics of cash flow with other small business owners in a five part virtual workshop and engage with them in break out rooms.

This free program is open to all M/W/SBET firms certified under the Central CERT Program. Limited to 40 participants.


The workshop is comprised of the following five components:

    • Financial Overview
      • Understanding Financial Statements
      • P&L vs. Balance Sheet vs. Cash Flow vs. Bank Balance
      • Cash Flow Overview
    • What is Cash Flow?
      •  Cash Flow Importance-Cash Mountains and Valleys
      • Positive Cash Flow vs. Negative Cash Flow
      • Cash Flow Defined-Components of Cash Flow
  3. EQUIP 
    • Creating a Rolling Cash Flow Forecast
      • How to Structure and Create a Rolling Cash Flow Forecast
      • Strategies for Increasing your Cash Flow
    • Cash Flow Scenarios
      • Breakout rooms with Business Cash Scenarios to Talk Through and Work Through
    • Ruling Your Cash Flow
      • Action Plan to Create Cash Flow Forecast
      • Action Plan to Rule Cash Flow
      • Action Plan to Communicate Cash Flow

Start Time

9:00 am

November 18, 2021

Finish Time

1:00 pm

November 18, 2021